Whaa? Cisco acquires Pure Digital

I was rather surprised to learn that Cisco has acquired Pure Digital, creators of the Flip Video line of cameras. These cameras have been hugely successful, but it’s surprising to see Cisco getting into that field.

The $590 million dollar purchase price is also pretty surprising. Obviously Cisco thinks there’s a lot more value to be found in the Flip line. I’ve been more inclined to consider them a nice transition product on our way to properly video enabled cell phones.

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