Sony capitulates to the collapse of capitalism

I’m a few days late in posting this, but it’s exciting none-the-less. Sony, recognizing that budgets aren’t likely to grow any time soon, has released a pair of low-end HD studio cameras, with one model breaking the $50,000 barrier.

The HXC-100 and HSC-300 are both triax-based “industrial” style cameras, which can accept existing large lens kits. They’re switchable between SD and HD, and support both 1080i and 720p.

Basically, these are no frills HD studio cameras, which have been lacking in the Sony line. We’ve used the D35, D50 and D55 cameras in our studios, and have been very happy with the quality and mostly happy with the reliability.

There’s very little additional information available about these cameras, but hopefully more will appear at NAB. The prices ($69k for the HSC-300, $45k for the HCX-100) are supposed for a “basic system,” though it’s not clear what that includes. I’m going to assume that it’s camera+CCU, sans lens.

 Images Medium B2B Broadcast Production Content Create Edit Hsc-300 Camera Med

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