BMW “Precipice” Ad overview

StudioDaily has an interview with Ben Grossman from the Syndicate, discussing the creation of the BMW “Precipice” advertisement. It’s a pretty cool bit of CG, as they had to shoot the commercial during the day, in the dry, but present a commercial which showed the car at night in the rain. Lots of rotoscoping and particle effects ensured, and the end result is pretty impressive.

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