Avid AWOL from Annual Association Activity

If all of my titles were alliterative … that’d be awesome.

Avid announced yesterday that they’re not going to show up at NAB 2008. No booth, no shouty presenters, no pretentious representatives …

So what’s this all about? Avid has had a bad year (sizable losses) and may see the expense of NAB as not worth the return. That’s one option. Option two is that this could be a signal that NAB is on the decline. Apple hasn’t officially booked a booth yet either. NAB has been growing so much though, it’s hard to imagine that’s the case. I guess we’ll see come April.

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