JVC has announced a handheld HD camera that records directly to Quicktime files on SDHC cards. The GY-HM100 is a smaller form factor than the other JVC HDV cams, and seems to tick all the right boxes for what a small prosumer camera should be. In addition to recording HDV, they have a 35mbit full raster mode, similar to the XDCam EX. There’s also a GY-HM700 in the pipeline, which will look more like the rest of the JVC cams.

While it’s nice to see a device that does away with M2T, we’ll have to wait and see whether the rest of the camera can compete. I doubt many folks will pick a camera solely based on the wrapper format it lays to a memory card.